How to Determine a Target Audience for Your Blog or Online Content - Bren & Mike Show
BLOG Post: http://brenandmike.influxentrepreneur.info/how-to-determine-a-target-audience/
So you want to start an online business.
You already know that you want to create content like blog posts, video, or pod casts because they help get your message out, and attract your perfect customer.
And you even have an idea what the first few topics will be.
But who are you going to be talking to?
The better you understand your ideal audience, the faster your business will grow. Online content marketers often struggle to define their target market, or simply set their sights too broadly.
Your content and products might appeal to a large group of people, but it doesn't make sense to try to market to everyone. If you market to everyone, you market to no one.
Forget trying to appeal to the masses.
Pick a target audience, or avatar, and focus on knowing who that target audience is.
Your avatar represents a whole group of people that you identified as target audience. When you communicate with your target audience, you always talk to your avatar. This means you always communicate in first person, like you are talking only to your avatar. This way they feel more connected to you.
All the content you create online should be designed around your avatar. Your content should speak directly to your avatar, which makes it the most valuable marketing tool for your online business.
Watch the video to learn about defining your audience.
0:35 Mike cracks a joke about avatars. haha
1:03 How to determine a target audience for your blog: what is an avatar.
1:45 How to determine a target audience for your blog or online content: pretend like you are talking to your best friend.
2:28 How to determine a target audience: come up with a name for your avatar.
3:23 How to determine a target audience: communication style to different ages will be different.
4:45 How to determine a target audience for your blog or online content: Bren talks about how she is uses what she says to her friends is how she talks to that target audience.
5:38 How to determine a target audience for your blog or online content: Mike talks about how uses questions from people asking how to build their own online business to create content.
6:38 How to determine a target audience for your blog or online content: think about how there is someone out there who you are talking to.
7:15 How to determine a target audience for your blog or online content: create a name for your avatar and find a picture to represent your target audience.
Contact me if you have questions:
Phone: (513) 580-4598
You can check out our other blogs at:
Law of Attraction http://www.powerfulmoneymagnet.com
Building a Business http://www.urmoneymagnet.biz
Real Estate Rental Properties Investment: http://www.intendhomes.com
Video: Bren & Mike Show - How to Determine a Target Audience for Your Blog or Online Content - Be More Successful by Defining Your Audience